The Brand
PPHE Hotel Group is an international hospitality company operating upscale and lifestyle hotels, resorts and serviced apartments across the UK, Europe and the Middle East. Its portfolio includes the Park Plaza, art’otel and Arena Hotel brands, with properties in key gateway cities and destinations. The group holds a long-term relationship with Radisson Hotel Group as a master franchise partner for Park Plaza across Europe, the Middle East and Africa.
The Hotel
Park Plaza Victoria sits a short walk from London Victoria station — one of the city’s busiest transport interchanges, connecting rail, underground, coach and Gatwick Express services.
The location shapes the hotel’s character. Its 299 rooms attract a high proportion of business travellers, and its conference and meetings offering is substantial: 15 meeting rooms plus the Victoria Suite, which holds up to 550 guests.
The hotel carries the Meetings Industry Association’s AIM Gold accreditation — the benchmark standard for meetings facility quality in the UK.
With that volume of delegates moving through the building on any given day, clear wayfinding and event communication isn’t a minor consideration. It’s a core part of the guest experience.
The Technology
airwave had previously supplied the hotel’s guestroom TV system, and was brought back to design and install a signage solution for the meetings area.
The priority, as key account manager Wayne Bowring put it, was software first: “the hotel deals with an enormous meeting footfall — the system that manages this needs to be foolproof.” Airwave specified Otrum’s cloud-based signage platform, whose drag-and-drop content management gives the hotel team direct control over scheduling and display without technical overhead.
For hardware, a mix of Samsung and LG displays was installed across the meetings floor — large-format Samsung PM49H and PM43H Series screens handling the main corridors and the Executive Lounge, and 22-inch LG 22SM3B displays positioned outside each individual meeting room. Most screens were flush-mounted to minimise their footprint, with two of the Samsung 49-inch displays mounted on a free-standing kiosk. Nineteen screens in total, all running from a single Otrum instance.
The hotel deals with an enormous meeting footfall, so the signage system needed to be bomb proof.
Wayne, Key Account Director, airwave connect
Get in touch
Interested in meeting room or conference signage?
connect@airwave.tv or +44 (0)1403 783 483